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Füritechnics is an Australian-based engineering development company with a mission to produce unique solutions for professional (and serious amateur) cooks. The company was founded by mechanical engineer Mark Henry in Brisbane in July 1996 upon his vision to offer chefs new solutions to old problems, by developing innovative products of unbeatable performance and value, for worldwide distribution.
This value has been achieved with a precise and unbeatable combination of quality, price, and innovative design. Most of our engineering developments are world-first: we hold a number of patents, with many more pending, for important advances in this industry:
- Füri handle shape: unique ‘reverse wedge’ handle shape developed to resist hand slip toward the blade. This innovation greatly reduces hand fatigue for working chefs, because less slip means less squeezing is required to do the same work.
- ‘Coppertail’: innovation allowing cooks to rebalance their knives as the blade wears down.
- Diamond Fingers sharpening/honing method; Tech Edge sharpening system; Ozitech sharpener/honer: world-first sharpening/honing tools that replicate the honing action of a traditional chef’s Steel, but eliminate all human angle error to allow everyone to quickly achieve edges that are both perfectly shaped, and perfectly honed.
- FX, Forged eXoskeleton manufacturing method: pioneered by Füritechnics to manufacture stronger and more hygienic professional knives. With this method, the blade, bolster, and the bottom half of the handle are forged from one piece of alloy – instead of forging a tang through the centre and adding handle pieces, we forge the tang into the shape of the handle.
Growth has increased rapidly, fuelled by growing respect among for the Füri brand among experts in many countries. Füri products are market leaders in Australia, and rapidly growing in stature in the USA, Canada, UK, New Zealand, Europe, and expanding locations around the world.
Extraordinary expansion in the USA, particularly after the endorsement of TV celebrity cook Rachael Ray, led to the establishment of Füritechnics USA Inc in San Francisco in August of 2005.
Füritechnics was designed to be a global company. The following combination of competitive advantages is rarely found in companies in this industry:
- Revolutionary design in an industry traditionally dominated by traditional European brands;
- Mechanical engineers researching and developing new solutions from first principles, not from tradition or fashion;
- Manufacturing to a very high quality level, under close control, in low cost countries (‘using our brains, not our brawn’);
- Lean and effective export marketing capability;
- High levels of support for overseas distributors;
- Success in changing attitudes in a conservative market (Okay, their products are different, but they are also simply better: times change!’).
Independent opinion:
After years of research and development in this industry, we hold very strong opinions about how high performance cook’s tools should be made. However, don’t just take our word for it; see what the international press has had to say in this selection of articles, and what top chefs have had to say in these quotes. Plus many cooking schools in Australia use Füri knives on daily basis.
Füri Awards and Designations:
• UK 2006 The Cookshop and Housewares Association: Best Packaging Award OZITECH Knife Sharpener
• USA 2006 Mark Henry profiled as “Industry Player” in Home World Business
• USA 2006 American Academy of Taste Award of Distinction, for “Knives, Single Piece, Non-fused for Food Service”
• Australia 2006 Reed Design Award for OZITECH Knife Sharpener
• Australia 2005 Fisher & Paykel Australian Institute of Management Medal for "Management Innovation”
• Australia 2005 Outstanding Alumni Award - Mark Henry
• USA 2005 Professional Chefs Association “Quality Gold Award”
• UK Catering and Hoteliers “Best New Products 2005”
• Australia 1999 Winner of the Commonwealth Government “Micro-Business Award.”
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